Your business has somewhere to go. I can help you work out how to get there.
I’m Charlie, a fractional IT consultant, marketing consultant and strategic growth partner.
I help competent, driven people and organisations figure out what is holding them back, decide what needs to change and make that change happen.
Something isn’t working as well as it should.
You might know exactly what the problem is.
Or you might only know that work takes longer than it should, your systems have become messy, your marketing is not connecting or the business has outgrown the way it currently operates.
Perhaps:
- too much still depends on you;
- your website no longer reflects the business;
- your technology creates more work than it removes;
- your marketing attracts the wrong people, or nobody consistently;
- different parts of the business are not working together;
- you have plenty of ideas but no clear next step.
You do not need to diagnose the problem before contacting me.
That is part of the work.
Diagnose. Design. Deliver.
I work across technology, marketing, operations and strategy to uncover what is really holding your business back.
Then I help you design and deliver the systems, experiences and practical changes needed to move it forward.
Diagnose
I investigate what is happening, ask useful questions and separate the underlying problem from its symptoms.
Design
I help you decide what should stay, what needs to change and what you do not need at all.
Deliver
I turn the decision into action through implementation, research, design, training, project leadership or hands-on support.
The goal is not to add more complexity.
It is to make the business work better.
How I can help
Professional Presence and Tech Transformation
For established professionals whose website, brand and systems have not kept up with the quality of their work.
I bring your professional presence, customer experience and technology together so your business looks and operates at the level you do.
Fractional IT Consulting
Ongoing technology leadership without employing a full-time senior IT professional.
I help you improve systems, processes, security, automation, digital infrastructure and the way your team uses technology.
Fractional Marketing Consulting
Strategic and practical marketing support connected to your wider business goals.
I help you understand your customers, strengthen your positioning and make better decisions about your brand, website, content, campaigns and customer journey.
Fractional Growth Partner
One strategic partner working across technology, marketing, operations and customer experience.
I help you see the bigger picture, decide what matters and make progress without treating every part of your business as a separate problem.
Practical changes. Meaningful results.
I work with businesses, charities, professionals and organisations facing very different challenges.
The common thread is that something important needs to work better.
More than £40,000 in overlooked invoices uncovered
I rebuilt the operational systems behind a specialist consultancy using tools the team already owned and understood. Once the team had a clear view of the work, they identified more than £40,000 in previously overlooked invoices.
A professional presence that finally reflected the person behind it
I created a complete online home for an academic, performer and composer whose decades of work had previously been scattered across different places and accounts.
Less administration and a more consistent client experience
I helped an international consultant develop his brand, website, booking journey and operational processes, reducing administrative friction and creating a more professional experience for prospective clients.
Another brain in your business
My background brings together technology, user research, cognitive science, digital strategy, marketing and operational improvement.
That means I can move between the human, commercial and technical sides of a problem rather than treating them as separate concerns.
Sometimes I advise. Sometimes I research, build, implement or train. Sometimes I challenge an assumption before it becomes an expensive decision.
Whatever the situation requires, my job is to understand what you are trying to achieve and help make it work in the real world.
Professional relationships and experience
Not sure what you need?
Not a problem. You do not need to choose the correct service before speaking to me.
Tell me what you are trying to achieve, what is frustrating you or what no longer works the way it should.
We will figure out what needs to happen next.
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Ideas, experiments and lessons from the logbook
My newsletter and blog are where I share practical technology fixes, lessons from client work, behind-the-scenes decisions and occasional tangents into business, design, research and cognitive science.
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